Social media is all over the place and there is no stopping it now! It can be seen in every aspect of the workforce now a days; whether it’s marketing, public relations, or advertising as a whole.
http://www.socialmediaexplorer.com/social-media-marketing/five-social-media-trends-for-2011/
What I found incredibly interesting is the use of QR codes. What is a QR code you ask? A QR code is pretty similar to a barcode, only thing is, QRs are meant to be read by a smart phone or a phone with internet capacities. Many companies are now turning to these to reach out to their consumers. They can be on everything from newspapers to magazines. A great example of a company coyly using these would be female magazines such Cosmopolitan and Redbook. As of recent, I have begun to notice these on the pages of my magazines and wondered why they were there. In magazines marketed at young adults they put things such as behind the scenes info or special contests you could enter.I think with all the I-Phones and the like being sold that QR codes will soon be catching on in mainstream America! Andriod has an increasing amount of apps' that deal with QR codes and with the increasing popularity of Andriod as a whole, this trend may gain speed faster then we though, Android speaks about their use of them in the following page.
http://www.mediabistro.com/thinkmobile/qr-codes-for-android-applications_b5618
Unfortunately, if you don't have a smartphone or something such as an I-Pad or the like, you are out of luck. Marketing is using it frequently, and the following article describes it perfectly!
http://qreateandtrack.com/features/qr-codes-in-action/qr-code-examples-and-ideas/
