Social Media Trend: QR Codes

 Social media is all over the place and there is no stopping it now! It can be seen in every aspect of the workforce now a days; whether it’s marketing, public relations, or advertising as a whole.
http://www.socialmediaexplorer.com/social-media-marketing/five-social-media-trends-for-2011/
What I found incredibly interesting is the use of QR codes. What is a QR code you ask?  A QR code is pretty similar to a barcode, only thing is, QRs are meant to be read by a smart phone or a phone with internet capacities. Many companies are now turning to these to reach out to their consumers. They can be on everything from newspapers to magazines. A great example of a company coyly using these would be female magazines such Cosmopolitan and Redbook. As of recent, I have begun to notice these on the pages of my magazines and wondered why they were there. In magazines marketed at young adults they put things such as behind the scenes info or special contests you could enter.I think with all the I-Phones and the like being sold that QR codes will soon be catching on in mainstream America! Andriod has an increasing amount of apps' that deal with QR codes and with the increasing popularity of Andriod as a whole, this trend may gain speed faster then we though, Android speaks about their use of them in the following page.
http://www.mediabistro.com/thinkmobile/qr-codes-for-android-applications_b5618


Unfortunately, if you don't have a smartphone or something such as an I-Pad or the like, you are out of luck. Marketing is using it frequently, and the following article describes it perfectly!

http://qreateandtrack.com/features/qr-codes-in-action/qr-code-examples-and-ideas/

BMA: Experiences At Manpower

       Today I am writing about my experience at the BMA event. I am so glad at went! It may have been late, and the drive over may have been long, but it was well worth it! I wish the interviewing process would have been longer; I had gotten such valuable feedback in those quick five minute conversations. Looking at my interviewers and their status made me want to succeed even more! I had gotten such good evaluations and that definitely made all the hard work I've been doing worth it. The Resume Reviewing was interesting, and I wish I would have had more time in that activity as well. I was surprised by how much the woman wanted to change up my  resume, but I definitely respect her opinion.
    It was also interesting to hear our teacher was ahead of the curve in terms of social networking, considering that even Marquette and UWM hadn't thought about that in their curriculum.
I would definitely consider going to this kind of event again!





http://www.bma-milwaukee.org/media/27370/bma_2011_bellssponsorshipflyer.pdf


http://www.facebook.com/pages/BMA-Milwaukee/143605512066

http://www.bma-milwaukee.org

The P.R.Student

                  Hi! My name is Jennifer Abaroa, but you can call me Jenny. I’m junior at University Of Wisconsin-Whitewater and I aspire to make my career as a Public Relations professional. I love meeting new people and just helping people in general, and I feel like a career in P.R. would allow me to help people and help me make connections at the same time. My goals in life are to have a successful career as well as a healthy and happy husband and child in the future.  If I were to pick today what "sector" of Public Relations I would like to work in, I would most likely pick a Non-Profit. I personally think my strong work ethic and empathetic nature would help me in this field, and that my past volunteer experiences would help me as well.

I am quite comfortable with the thought of working with people and that is why I think that this would be a great career for me. I work well under-pressure and I am used to obeying authority figures at my previous jobs, so this should be no different. I look forward to all there is to learn and all the people I am going to meet! I am definitely looking forward to my future!