Social media is all over the place and there is no stopping it now! It can be seen in every aspect of the workforce now a days; whether it’s marketing, public relations, or advertising as a whole.
http://www.socialmediaexplorer.com/social-media-marketing/five-social-media-trends-for-2011/
What I found incredibly interesting is the use of QR codes. What is a QR code you ask? A QR code is pretty similar to a barcode, only thing is, QRs are meant to be read by a smart phone or a phone with internet capacities. Many companies are now turning to these to reach out to their consumers. They can be on everything from newspapers to magazines. A great example of a company coyly using these would be female magazines such Cosmopolitan and Redbook. As of recent, I have begun to notice these on the pages of my magazines and wondered why they were there. In magazines marketed at young adults they put things such as behind the scenes info or special contests you could enter.I think with all the I-Phones and the like being sold that QR codes will soon be catching on in mainstream America! Andriod has an increasing amount of apps' that deal with QR codes and with the increasing popularity of Andriod as a whole, this trend may gain speed faster then we though, Android speaks about their use of them in the following page.
http://www.mediabistro.com/thinkmobile/qr-codes-for-android-applications_b5618
Unfortunately, if you don't have a smartphone or something such as an I-Pad or the like, you are out of luck. Marketing is using it frequently, and the following article describes it perfectly!
http://qreateandtrack.com/features/qr-codes-in-action/qr-code-examples-and-ideas/
I don't even know what a QR code is before this class. I think that it is an awesome way to give out shortcuts and make things more available to the market.
ReplyDeleteI love QR codes it is so great to just walk by a poster and scan a code and you get all information from just scanning the code. SEAL is putting QR codes on their posters and for artists after you scan them you can actually listen to their songs and stuff its pretty incredible.
ReplyDeleteI love my QR codes. I think it's a great new way to market new information. I recently got one on the back of a business card. Great Article.
ReplyDeleteI love the QR codes and how you explained what they were. It was very informative. Its a new way to market information.
ReplyDeleteI love QR codes and I cant wait to see them show up more in the US. I want to get one to use on my business cards. I think that would be so neat!
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